10-step roadmap to grow a business selling complex products and services (incl startups) -
...without spending a fortune on marketing!
Aidan is a professional engineer with a strong background in the Mining and Oil & Gas industries, having contributed his expertise to companies like Rio Tinto, Fluor, Alcoa, and Woodside.
After transitioning from engineering to business, Aidan led sales and marketing teams for global technology leaders, including Cisco Systems, and directed sales and marketing initiatives for RESIMAC, Australia’s leading non-bank home lender.
His career also encompasses extensive consulting in sales and marketing - with an emphasis on lead generation and conversion to sales. This unique combination of engineering knowledge and high-level business acumen allows Aidan to help companies with complex products and services effectively engage and influence sophisticated decision-makers.
Former Chartered Professional Engineer - CPEng MIEAust
Experienced ASX Exec & Non-Exec Director
Experienced MD/GM/Head of Sales & Marketing
Instrumental in the establishment of Cisco System in Australia
"Aidan continues to be a trusted mentor to myself, as a CEO of a fast-growing engineering startup, focused on the utilities sector here in Western Australia. We are now well on the path to market leadership, in our SCADA and control systems segment of the market, and Aidan’s real-world experience and strategic input has been a major factor in our continued growth. I am very appreciative of his wisdom, and look forward to further working together as we strive to even greater achievement."
"I have been blown away by Aidan’s depth of knowledge in online sales and marketing. He really knows how to drive traffic and convert to sales."
"Aidan has enthusiastically imparted his systems and high-level thinking and I look forward to our continuing association."
"Aidan has given our Company some excellent guidance during a recent period leading up to a successful capital raising. I have held leadership positions in some of the world’s largest technology companies and Aidan’s unique, engineering approach to marketing and business growth, is the most practical and effective that I have encountered. We are now well positioned to attack the global market and his advice has helped us enormously."
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